How Mobile First Websites can Influence More Patients to Reach You

Gaurav Dhingraby Gaurav Dhingra03 March, 2018

There are more than 1.2 billion mobile web users all over the world today. This means, mobile first websites, and applications are no longer a niche. If you think just making a desktop version of your website will do the job for you, think again. The world has gone mobile, and majority of people today prefer using their mobile devices to access the internet and the websites on it. Gone are the days when they said mobile is the future. Mobile is the present today. It is not a trend any more but a reality and that too an ever growing one. According to experts, there is a high chance that majority of your audience will only get to see the mobile version of your clinic website. What if you don’t have one? Not having a responsive website catered to the needs of the mobile users is a mistake you are making. Ask any digital expert and they will say the same. Having a mobile website is not a need, but a necessity now if you want to attract more patients to reach you.

What is Mobile First Design?

When we make a website for our hospital or clinic, we usually tend to make the desktop version first. The content, the design and everything else is catered according to the desktop version of the website. But, experts today are questioning this approach. When the majority of the people today use mobile devices to access websites today, then why not consider the same when you are making your clinic or hospital website? This led to the idea of mobile first websites. It makes you consider how much space and information you can put out there on a responsive website design. With this approach, you will be able to streamline the process. It allows you to chalk out all the important things and information you need to show in a mobile first design, and later add more information to it as you begin developing the desktop version.

Why is it Important?

Mobile first design is a much more convenient option than going for a desktop first design. With the desktop version first, you will have to struggle to compress down or remove the plethora of information you have put on the desktop website design. There will definitely be more information on the desktop version because of the larger space than there will be on the mobile version. Shifting the same to the mobile version will make the content look too cramped up, which is going to have a negative impact on customer experience and usability. On the other hand, if you decide to start small, it will be much easier for you to add more information and features to it.

How Does it Benefit Your Healthcare Business?

Not just the healthcare business, but mobile first approach can actually be really helpful for all kinds of websites. When you have a responsive website catered well to the specific needs of the client, and that offers all the information the patients might want from you, they will be satisfied and happy to use your services. As mentioned before, there are more than 1.2 billion active users of mobile phones all over the world who make use of their mobile devices to access different websites. Not having a mobile website for them means you are missing out on the potential 1.2 billion customers. While not all of them might require your services, you cannot rule out the possibility of some of them being your potential clients.

In addition, having a mobile first design of your clinic or hospital means your prospective clients have the opportunity to find you on the go. Since you are a healthcare service provider, your services can be needed by anyone anytime. With a responsive website, your clients can look you up over the internet and can easily contact you when in need. On the other hand, if you don’t have a responsive website, they are more likely to turn to competitors who offer them a mobile responsive design of their website.

Another benefit that helps in more patients reaching you through a responsive and mobile first website design for your hospital or clinic is the ease of navigation it offers. Your customers will be able to easily find the information they are looking for on the website. On the contrary, they will not be happy if they have to view the desktop version of the website even when they are using their mobile devices to access your website. Thus, your customer experience will be ruined, making your customers look for better and easy to navigate options.

Mobile first websites are gaining popularity in all industries today, and the healthcare sector is not behind as well. If you have a clinic or a hospital and are looking to create a website for it, going for the mobile first approach is the best idea. We, at Refresh Healthcare, are experts in making mobile first websites that make your business flourish by leaps and bounds. With the people today having an on-the-go lifestyle, it is better to offer them something that makes their lives convenient. If you don’t want to miss any opportunity to reach out to your audience, choosing to go mobile first is the best approach you have today. With the right design and content, you will be able to cater to the needs of the clients and patients who prefer using their mobile devices to access the internet and browse through websites.

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Gaurav Dhingra is digital marketing expert for healthcare companies, backed by robust technology team to develop strategy and execute plans to perfection. He is a passionate, dedicated and truly empathic listener, who has made a life of designing and delivering digital
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